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Core Competency List

JustAskLoretta.com

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Project Management for Digital Technical Projects

-Microsoft Windows environment

-Highly detail oriented & tenacious

Strategic Digital Technical Business Planning

-Clear and concise communicator both written & oral

-Detailed & logical project planning (project mapping)

-Competent at hiring Microsoft developers

-Able to interface with both developers and project leaders

Metrics & KPI's

-Google Analytics

-Lucky Orange Session Viewer (heatmap)

-Hot Jar Session Viewer (heatmap)

-User Experience (UX)

-Customer Experience Business Planning

Digital Technical Problem Solving

-Best at multi issue tec problems

-Overcoming CSS & Html problems

Social Media Ad Buying and Implementation

-Facebook, TikTok, Google, You tube, Hulu, Comcast TV ads, Bing Ads, Pinterest, LinkedIn, Next door, Instagram ads

Social Media Ad Creation Best Practices

-Facebook, TikTok, Google, You tube, Hulu, Comcast TV ads, Pinterest, LinkedIn, Reddit

Social Media Videos & Content

-Excellent at both static and video content creation on most platforms

Content Creator

-Voice overs

-Brand ambassador

-Excellent at written & spoken word

Ecommerce

-Shopify, Go High Level, WordPress

Video Editing Software

-Adobe Premier Pro

Graphics Software

-Photoshop

-Canva

-Microsoft Publisher

Software General

-Microsoft Office 365

Photography

-Portrait Photography

-Event Photography

-Product Photography

Sales

-High End Sales

-E-commerce Sales

Email & Text

-Google Workspace

-Email Delivery problems

-Twilio

-Email & Text Marketing

-Amazon SES

-Active Campaign

-MailChimp

Database Management & Design

-Microsoft Access

-Microsoft Sql Server

-Go High Level

Website/Funnel/Landing Page Development

-Development/ structure exclusively designed to drive sales

-SEO (search engine optimization)

-SEM (search engine marketing, organic & paid)

-Keyword Research

-Copywriter/content writer

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